Winning hearts and minds to further the global space economy

A recent opinion piece in SpaceNews, How countries can increase their participation in the global space economy, highlighted six areas — leadership and collaboration, funding and revenue, regulatory frameworks, technology and infrastructure development, and fostering a culture of innovation — that can play a key role in a country or organization’s development, maturation and ultimately contribution to the global space economy. While the authors lay out a comprehensive and thoughtful overview highlighting how alignment, resources, strategy and innovation play a key role for emerging or growing spacefaring nations, I believe there needs to be consideration for the critical yet often underappreciated role of effective public relations and storytelling.